With public display of affection becoming a much-used emotional tool to put forth a point, does it also mean that India is culturally prepared for a more liberal society? While culture will naturally evolve irrespective of the laws of the land, our Outstanding Speaker, MD&CEO of Futurebrands India Ltd and a social commentator, Santosh Desai shares his views on the same thought. Here’s an excerpt For this reason, the Kiss of Love campaign is an important one, for it tells the other side that its bullying efforts will be resisted. But it is not a sign that the country is ready to dramatically liberalise its attitudes towards public displays of affection. The truth in this case is likely to be firmly between the visions of the two sides. You can read the full article here – http://blogs.timesofindia.indiatimes.com/Citycitybangbang/letting-culture-be/
Connecting culture and marketing, Santosh is the very definition of ‘brand guru’. A lively speaker, he has the ability to explain the most complex concepts through the simplest, everyday references. He enjoys connecting and sharing ideas with a variety of audiences across a multitude of platforms.
He has served as a guest lecturer at various national and international universities and has addressed global management boards of global companies including Microsoft, Philips, Hershey’s, Unilever, Coca-Cola and Reckitt Benckiser.
An IIM-Ahmedabad graduate, Santosh served as the President of McCann-Erickson, one of India’s premier advertising agencies. Having spent 21 years in advertising, he is a veteran in the domain and has been involved in strategically building many key brands for numerous local and multinational organizations.
He is a keen observer and writes regularly about contemporary Indian society, and on subjects related to marketing. Santosh has recently published his book – Mother Pious Lady.
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In conversation with TOSB speakers Deepa Malik, Eika Chaturvedi Banerjee and Shruti Swaroop for International Women’s Day 2020. TOSB’s exciting TweetChat with our leading women speakers offered some interesting takeaways on why individual action is important and what each of us can do in our own capacity to be #EachForEqual.
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I am not necessarily an art connoisseur, but a Rembrandt caught my eye. It is a portrait of “a Caucasian male with facial hair, between the ages of 30 and 40, wearing black clothes with a white collar and a hat, facing to the right”; it can be found on nextrembrandt.com. It is exquisite, a typical painting by the great Dutch Master, with his unique interplay of light and shadow and a liberal use of paint on canvas, in what is called the impasto technique. The only problem is that it was not painted by Rembrandt.
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It is an irony that in our country where the woman is called “Devi” or “Shakti”, the male to female ratio is skewed. For every 1000 men there are 930 women. Only 65% women in India are literate compared to 85% men. In every sector – be it government jobs, private sector, sports etc. – there is gender inequality. A birth of a girl is still considered a stigma in many parts of our country.
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