Tjaco Walvis I All Marketing is Mass Marketing I Mint

TOSB views

The consumer market is becoming more brand conscious. There is higher inflow of brands in the market, and hence we are all spoilt with choice of many. In such a situation, how can brands survive and how can it attract customers? Our Outstanding Speaker and Managing Director of THEY (India), Tjaco Walvis spins out some laws of marketing. Here’s an excerpt What does this mean? It means that to build sustainably high yearly volumes, most companies in most industries must focus on building high penetration across the entire customer population of the segment or industry, not just heavy users. You can read the full article here –



Schedule a call with us


Book Your Next Keynote Speaker

For speaker nominations

Jasnoor Saroya


We request you to please fill the speaker nomination form on

For strategic partnerships

Shreya Bhardwaj Pilani 

+91 981 164 1391 |

For inviting speakers

Spriha Srivastava

+91 85869 82489 |

Danish Khan

+91 837 680 1271 |

Parul Pasricha

+91 989 979 0341 |

Show Buttons
Hide Buttons