Tjaco Walvis I All Marketing is Mass Marketing I Mint

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The consumer market is becoming more brand conscious. There is higher inflow of brands in the market, and hence we are all spoilt with choice of many. In such a situation, how can brands survive and how can it attract customers? Our Outstanding Speaker and Managing Director of THEY (India), Tjaco Walvis spins out some laws of marketing. Here’s an excerpt What does this mean? It means that to build sustainably high yearly volumes, most companies in most industries must focus on building high penetration across the entire customer population of the segment or industry, not just heavy users. You can read the full article here – http://www.livemint.com/Opinion/9zbUNhEeKia2IVTI79kWFP/All-marketing-is-mass-marketing.html

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