Samar Singh Sheikhawat

  • Former Chief Marketing Officer, United Breweries

Samar was the Chief Marketing Officer at United Breweries Limited, an industry leader in volume, revenue, market share, profitability and sustainability, where he ran P&L functions as part of executive and management committees for over twelve years. A senior professional with extensive experience in marketing and sales, and expertise in branding, digital, field and trade marketing, consumer insights and innovation, he led the marketing function across India and 70 other countries for domestic and imported brands.

Samar has extensive multi-industry, multi-locational and multi-cultural experience, having also worked with Cadbury’s, Unilever, Energiser, Dabur, PepsiCo, and Spencer’s. Having successfully handled all facets of transformational management, from strategic to process interventions, people and leadership, innovation and insights, brand and marketing communication in domestic and overseas markets across steady state and start–up businesses, Samar brings actionable insights for businesses undergoing any transformation or change while dealing with volatile markets.

With a very strong suite in FMCG and retail, Samar has built businesses across multiple categories and markets through a sharply defined strategic approach and effective execution of plans. With strong emphasis on creating and building consumer preferences in intensely competitive contexts, he has driven growth and profitability, creating stakeholder value and powering sustained business leadership.

He has met and interacted with some of the best sportspersons in the world, and being an avid sportsman himself, Samar uses these interactions to make a meaningful connect with life and management lessons in his talks.

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