I am not necessarily an art connoisseur, but a Rembrandt caught my eye. It is a portrait of “a Caucasian male with facial hair, between the ages of 30 and 40, wearing black clothes with a white collar and a hat, facing to the right”; it can be found on nextrembrandt.com. It is exquisite, a typical painting by the great Dutch Master, with his unique interplay of light and shadow and a liberal use of paint on canvas, in what is called the impasto technique. The only problem is that it was not painted by Rembrandt.
It’s created by an AI tool developed by Microsoft Labs, where they analysed his paintings, the demographics of the people he painted, took high resolution 3D scans to understand the impasto, and trained an artificial intelligence device to create “another Rembrandt” four centuries after his death. The rendition was good enough to fool many Rembrandt experts; it certainly fooled me.
So, if an AI tool can create a painting like this, is AI creative? In our minds, creativity is what distinguishes us from most animals, and certainly from AI. It is the last bulwark which remains, as AI tries to take over everything that humans could do and do it better. But if it could paint a Rembrandt, then is this last defence crumbling?
Consider another creative pursuit, music. Google “AI created music” right now: the number of videos top a million. I had the opportunity to listen to a song that I was convinced was a Beatles number, but it was AI software that had created it, lyrics and all. If AI can create such music, then can we consider it creative?
The most powerful technology within AI, deep learning, became famous when a DeepMind creation AlphaGo comprehensively defeated an all-time great in Go (a strategy board game), Lee Sedol, in March 2016. Go is a game of mind, much more complex and not deterministic like chess—it is about controlling territory and requires intuition as much as creativity.
It was remarkable that AI defeated the best human opponent in Go, but what was more remarkable was how it did so. In one game, it played an unusual move, which left everybody thunderstruck. Fan Hui, the reigning European champion, who was watching the game, exclaimed: “It’s not a human move. I have never seen a human play this move. So beautiful. Beautiful. Beautiful.” Beautiful, and creative.
And if this wasn’t enough, IBM unveiled its Project Debater in February 2019, and AI debated the then world debating champion, Harish Natarajan. Both of them had 15 minutes to prepare for this Oxford-style debate. Harish won this time, perhaps because the jury was human, but the AI put up a very creditable performance in this highly creative exercise.
So, with painting, music, mind games and debates being mastered by AI, does that make it creative? To answer that, let us consider what creativity is. One definition is that creativity is the use of imagination or original ideas to create something. Marcus Du Sautoy, well-known author and mathematics professor at Oxford University, paraphrases Margaret Boden, a professor in Cognitive Science, and talks about three kinds of creativity: exploratory, combinational and transformative.
Exploratory creativity is taking what is already there and exploring its outer edges, extending the limits of what is known while remaining bound by the rules—say, Monet painting his water lilies, or Rembrandt creating light and shadows. Mathematics, computers and AI revel in such creativity, and even 97% of human creativity is exploratory.
Combination creativity is taking two different constructs and combining them; rules governing one suggest an interesting framework for another. This is perfect for the world of AI, where algorithms can combine, say, the blues genre with Bach.
The rarest kind of creativity is transformational, or a “phase change” kind, where you create complete game changers out of nothing, a totally new construct which no one had thought of yet. Think Einstein’s theory of relativity, which transformed physics, or Pablo Picasso’s Cubism, which transformed art, or even creating an imaginary number, the square root of -1, which created a completely new understanding of mathematics.
This is difficult because you cannot be taught or trained in it. “The creative adult,” goes a famous quote, “is the child who survived.” This kind of creativity cannot be taught, it can only be untaught. But in machine learning or deep learning, you teach an agent or an algorithm. Thus, this kind of world-changing creativity will always be the domain of human beings, until we learn how to make our machines unlearn. Or two AI tools end up creating an AI child, perhaps, that survives.
Jaspreet is the Founder of Digital Matters, an advisory firm in the areas of Digital Transformation, Blockchain and the Future of Work. He is also a partner of Singularity University in India, a Digital Transformation and Technology Advisor to several companies, and a leading Speaker, Author and Teacher on Digital.
Until recently, Jaspreet was the Senior Vice President- Digital Transformation, (equivalent to the Chief Digital Officer), of the $20bn Mahindra Group of Companies. Jaspreet is a Digital Advisor to Mahindra companies, Adjunct Advisor to IDC, and the Emerging Technologies Advisor to Internet and Mobile Association of India.
He sits on the Advisory Board of AI firm Findability Sciences, and a host of Blockchain, IoT and other technology startups in India and overseas. His digital transformation experience spans across Agritech, Real Estate, Next-gen Social Networks, Hospitality, Auto and Financial Services.
Jaspreet is also a thought-leader in the Blockchain space, and he has built Proof of Concepts and products based on this technology. He is on the Advisory Board of Blockchained India, India’s largest Blockchain community, is invested in few Blockchain start-ups, and mentors the Blockchain Group for IAMAI. He has delivered a platform-leading TEDx talk on Blockchain.
Jaspreet started his career with the Tata Group, as a part of the elite Tata Administrative Services, where he led functions and businesses in FMCG and Telecom. He was part of the team which started up Baazee.com (now EBAY India), a Regional Director at Microsoft India, and the entrepreneur-CEO of AskMe. Jaspreet is quite active across the tech start-up ecosystem, and has invested, advised, mentored and incubated many tech start-ups.
Jaspreet has delivered keynotes and speeches on Digital Transformation, Blockchain and the Future or Work at 200+ company gatherings, customer meets, Boards and CXO groups, and at multiple industry forums (NASSCOM, IAMAI, TiE, IMA, etc.).
He also lectures and teaches Digital Disruption and Transformation and Blockchain at IIMA, IIML, ISB, SP Jain, as well as the PGPX courses of Berkeley, Yale and USC. He writes extensively on Digital Transformation, Blockchain, Agritech, Platform Business models, the Future of Work and AI.
Jaspreet is an accredited Leadership Coach (PCC – ICF) and has over 1000 hours of CXO coaching under his belt. Mint and SAP recognised Jaspreet with the inaugural ‘Digitalist of the Year’ award in 2017.
His first book on digital transformation and technology, called The Tech Whisperer, published by Penguin Random House was launched on September 30, 2019.
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