Letting Culture Be I Times of India

TOSB views

With public display of affection becoming a much-used emotional tool to put forth a point, does it also mean that India is culturally prepared for a more liberal society? While culture will naturally evolve irrespective of the laws of the land, our Outstanding Speaker, MD&CEO of Futurebrands India Ltd and a social commentator, Santosh Desai shares his views on the same thought. Here’s an excerpt For this reason, the Kiss of Love campaign is an important one, for it tells the other side that its bullying efforts will be resisted. But it is not a sign that the country is ready to dramatically liberalise its attitudes towards public displays of affection. The truth in this case is likely to be firmly between the visions of the two sides. You can read the full article here – http://blogs.timesofindia.indiatimes.com/Citycitybangbang/letting-culture-be/

Santosh Desai

  • Brand Guru | MD & CEO, Futurebrands India Ltd. | Keynote Speaker

Connecting culture and marketing, Santosh is the very definition of ‘brand guru’. A lively speaker, he has the ability to explain the most complex concepts through the simplest, everyday references. He enjoys connecting and sharing ideas with a variety of audiences across a multitude of platforms.

He has served as a guest lecturer at various national and international universities and has addressed global management boards of global companies including Microsoft, Philips, Hershey’s, Unilever, Coca-Cola and Reckitt Benckiser.

An IIM-Ahmedabad graduate, Santosh served as the President of McCann-Erickson, one of India’s premier advertising agencies. Having spent 21 years in advertising, he is a veteran in the domain and has been involved in strategically building many key brands for numerous local and multinational organizations.

He is a keen observer and writes regularly about contemporary Indian society, and on subjects related to marketing. Santosh has recently published his book – Mother Pious Lady.

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