Management & Leadership
Marketing/ Social Media / Branding
An entrepreneur, Anita started the consulting firm Prosearch, with husband Harsha Bhogle – a sport-based consultancy where she brings in her business expertise. In her talks with Harsha, she amalgamates the world of sports with the world of business and helps draw learnings from the successes and failures of sportspersons.
An alumna of IIT-B and IIM-A, Anita started her career in advertising. She attained the position of Director—Account Planning and Research at FCB-Ulka, before leaving it all to set up Prosearch with Harsha.
Anita and Harsha Bhogle run a motivational workshop called ‘The Winning Way’, where they share insights and learnings from sport for managers. Anita has also co-authored a book by the same name with Harsha Bhogle. She is also Director (Content) at Bizpunditz, India’s first digital learning content library for managers.