Advertising guru Swapan Seth’s phenomenal journey from a college drop-out to running his own advertising agency is proof that talent and hard-work are the foundations for success. In his sessions, Swapan brings his incisive industry knowledge to talk about advertising, and how it has changed over the years. He shares insights on the consumers in today’s culture of consumption, luxury, and personalisation, and strongly propagates cultivating a creative ethos within organisations.
Swapan dropped out of college at 19, to get a job at JWT Calcutta. At 20, he transferred to their Hong Kong office, and by 22 he had won his first Cannes award. He won a Clio at 23, and by 24 he was the youngest ever Creative Director at Clarion. Next, he moved on to Trikaya Grey, as the Vice-President, before starting his own agency called Equus at the age of 28.
Swapan believes that every brand, every corporation, has a story – the trick in advertising is to find that story and tell it to the world in a compelling and persuasive manner.
