As India’s first celebrity blogger and social media personality, having pioneered Indian lifestyle blogging with MissMalini.com in 2008, Malini is a leading speaker on digital branding, marketing, and entrepreneurship.
She is the Founder & Creative Director of MissMalini Entertainment, a leading new media network that creates highly engaging, multi-platform content geared towards India’s Internet generation. Malini’s website today reaches over 4 million organic monthly visitors from over 200 countries, more than 80% of which are women, and has a social media following of over 7.5 Million.
India’s most famous blogger, Malini has been profiled by various international media outlets including BBC World (UK), Reuters, CNN (USA), DW (Germany), TV5 (France) and The Globe & Mail (Canada). She is a regular feature in Vogue India, Elle India, Grazia India, Hello! India, India Today, The Economic Times, Business Standard, NDTV Profit, among many others, and was even featured on CNBC’s Young Turks as a fast-growing media start-up to watch.
A speaker at CMO forums on digital brand building, she was ranked #1 on IMPACT’s 50 Most Influential Women in Media, Marketing and Advertising 2017, and listed among business leaders to watch in Fortune India’s 40 Under 40 List as well as GQ’s 50 Most Influential Young Indians List and World Marketing Congress’s 50 Most Influential Digital Marketing Leaders Listing in 2017. She was also recognised as one of the Top 10 Young Business Women of 2016 by CNBC-TV18 at the Young Turks Summit, and declared as the #1 Digital Influencer in the world on SERMO’s Digital Influencer Index 2016.
In her latest avatar as an author, Malini released her first book, To the Moon: How I Blogged My Way To Bollywood with reputed publishing house HarperCollins in January 2018 which ranked #3 on the India Top 10 non-fiction Bestseller List within the first two weeks of sales. Her career in media and entertainment includes stints as a vertical head at MTV, a popular RJ and Programming Director at Radio One, and as the Head of Digital Content for Channel [v].
