Devdutt Pattanaik is a much sought after speaker and culture consultant, who uses mythology as a toolkit to make sense of work, life, business and entrepreneurship. He has written over 50 books on the relevance of Indian and World mythology in modern times. He has written over 1000 newspaper columns that appear regularly in reputed English and Hindi journals. His TV shows Business Sutra and Devlok have been seen as pathbreaking. He singlehandedly has mainstreamed mythology in India over the last 30 years.