Devdutt Pattanaik writes on mythology, the study of cultural truths revealed through stories, symbols and rituals. He lectures on the relevance of both Indian and Western myths in modern life. He has authored and illustrated over 50 books, including ABC of Hinduism, Bahubali : 63 insights into Jainism, and Yoga Mythology. Known for his TED talk and his TV shows such as Devlok and Business Sutra, he is a regular columnist for reputed newspapers like Times of India and Dainik Bhaskar. A medical doctor by training, he spent 15 years working in the pharma and healthcare industry. However, his study on the cultural impact of mythology began three decades ago.